Your product won't sell itself.

(Yeah, even with Product-Led Growth.)

You built an amazing tool.
Users love the demo.
The free trial feels smooth.

But…
Paid users?
Not enough.

That’s where Product-Led Growth (PLG) shows its cracks.

PLG means:
Your product drives growth.
Users sign up, use the product, love it, and pay.

Sounds perfect, right?
But here’s the harsh truth:

🚩 PLG doesn't work without a great funnel.

  • Your landing pages need to speak to pain, not features.

  • Your trial-to-paid flow needs to guide users like a GPS.

  • Your onboarding must show value fast (like Day 1 fast).

Otherwise? People try it...
Click around...
And leave.
(Without paying.)

I saw this with one of my clients, Supergrow.
Their product? Brilliant.
Their free trials? Plenty.
But conversions? Flat.

We tweaked just one thing:
Optimized their feature pages to speak to user pain.
We made the CTA clear, direct.
(“Try it now” wasn’t enough.)

➡️ Result?
700+ paid users in 1.5 months.
Bounce rate dropped by 11%.
Traffic? Up by 12-15%.

That’s PLG + Funnel working together.

So, if you’re scaling and feel stuck with free users…
You probably don’t need more traffic.
You need to optimize what happens after they land.

Want to fix that?
I made a Landing Page Checklist for founders like you.

No fluff.
Just the exact steps I use to turn trials into paying users.

Or just hit reply, tell me where you’re stuck—I’ll send tips.

Catch you next week!
Deven