PLG only works if your product is built to sell.

Product-Led Growth sounds like a dream.
Until it becomes your bottleneck.

I get it.

PLG is everywhere.

Founders love it because it feels clean, scalable, and “automatic.”

You build a product.
Offer a free trial.
Let users explore.
Let the product sell itself.

In theory.

But here’s the reality I keep seeing inside B2B AI startups:

→ 1,000 signups
→ 70% drop after the first session
→ 20% don’t even reach the dashboard
→ 0 tracking on what happened in between

So what happens?

You add more features.
You ask for feedback.
You wait for “organic” growth.
And… nothing moves.

Let me say it clearly:

PLG only works if your product is built to sell.
Not built to “use.”

What does that mean?

→ You don’t need 15 features. You need one flow.
→ You don’t need a perfect UI. You need a clear aha moment.
→ You don’t need more users. You need more upgrades.

PLG is a funnel.
If you’re not treating it like one, you’re not doing PLG.

Here’s how I help early-stage teams fix this:

✅ Landing page that converts interest → intent
✅ Onboarding flow that sells the aha → habit
✅ In-product triggers that upsell → paid
✅ Analytics that track every drop-off
✅ A simple system you can test, tweak, and scale

Not heavy. Not slow. Not bloated.
Just fast loops and frictionless growth.

I’m not here to hype PLG.
I’m here to help you build one that works.

You’ll see more on this in future issues—real setups, teardown flows, examples from inside our projects.

But if you want help now, reply with one line:
“Let’s fix our PLG.”

Or if this was forwarded to you:
🔗 [Subscribe to the newsletter here]

See you next week.
—Deven Bhatti
UnOptimised.com